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John Hancock Advisor Unit Becomes Signator Investors

Sandra Kilhof

17 July 2013

The US financial services heavy-hitter, John Hancock Financial Network has announced that its advisor service will use its registered broker-dealer name, Signator Investors, in a move to further growth of the independent unit.

Signator has previously allowed advisors to brand using John Hancock Financial Network, or any unique DBA. As such, the John Hancock name will still be used in various ways, said the firm’s president Brian Heapps.

"One of our independent broker-dealer's differentiators," explained Heapps, "is that we are able to offer a rich array of technology platforms and professional development resources because we are backed by the financial strength and stability of John Hancock, a highly rated financial services company".

JHFN introduced several affiliation options about five years ago and will continue this practice under the Signator brand. Additionally, the independent advisor service will offer an open product platform including a range of investment, advisory and protection products.

As Signator has been transitioning into independence, JHFN has seen its wealth product sales grow by double digits since 2007. Prior to the transition, the insurance to wealth product ratio was roughly 80 per cent to 20 per cent. Currently it's about 60 per cent wealth to 40 per cent insurance.

"The transition, increased sales, and growth are providing us the scale necessary for further expansion," said Heapps, referring to the firms plans to acquire Symetra Investment Services, a dual registered broker-dealer with approximately 280 Independent Producers.

Signator Investors is a dual registered broker-dealer of JHFN, which offers financial professionals resources and support for business and professional development. As of the announcement, the advisor website, http://www.signatorinvestors.com, and related marketing materials will be branded with "Signator Investors, Inc., powered by John Hancock Financial Network.